Frank Israels frank@advancedexercisesales.com

Jeff Bond

Jeff Bond

Alan Steel

Alan Steel

About Us

Frank Israels started Advanced Exercise Sales group in 1985. It started out as a 1-man group representing 4 brands with sales in the state of Florida.

In 1989, Jeff Bond joined the team. Jeff moved from south Florida to Orlando to cover north Florida where he has been representing brands for the last 22 years. At this point, Frank started covering only south Florida.

Over the years, the brands grew and so did the territory covered by Advanced Exercise Sales. We expanded to cover Puerto Rico, Bermuda and the Islands in the Caribbean for brands that wanted help pursuing opportunities in Central and South America with limited distribution.

In 2004 it was time for Advanced Exercise Sales force to grow again. We added Alan Steel, a veteran Florida rep in the bicycle business with over 35 years of experience. Alan covers select retail bike accounts in South Florida plus all the accounts in the Florida Keys and from West Palm Beach north to Cocoa Beach.

2011 was the biggest year for expansion for Advanced Exercise Sales. As the brands that we represent continue to expand their offerings and our focus on quality representation also grew. We added Tyler Russell to the sales team. Tyler was a sales rep in the bicycle industry in the Texas market for 2 years. He has proven to be a valuable addition to the team with his strong sales commitment. With the addition of Tyler we changed the focus of our rep group to a more brand specific team not just a geographic split. Tyler's sales are focused in south Florida with specific brands that he covers that the rest of the team does not plus he covers specialty running accounts and other specialty markets as needed.

For additional information on Advanced Exercise Sales please contact Frank Israels frank@advancedexercisesales.com.  For more information about a specific brand in a certain market in Florida please contact that companies representative.